Capitalism and neoliberal ideologies just can’t help it: they love progressive ideologies so much they can’t help but recuperate them, tailor them to their needs and market them as their own, the result of course being a completely distorted set of values and principles that go mainstream faster than you can say “dollar”. Feminism is no exception, and it is with growing alarm that we are monitoring imperialism, neocolonialism and marketing masquerading as feminism, emptying feminism from its content and its revolutionary root, taming it to fit nicely into pre-cut packages that won’t disturb the establishemnt and consumption trends. Today, I was attending a Meeting on women’s leadership: men in suit moderators, outdated data, lack of content. The meeting was supposedly women’s leadership, yet the was not discussed and rather, the whole thing looked more like a company’s team building retreat, with moderators apparently on a mission to complete their template. When my colleagues and I raised the issues, we were told to, in that order: take things with a pinch of salt, be more positive, that the best people were moderating the sessions, that we were aggressive and that finally we were welcomed to send all our suggestions and evaluation in the little form provided in the little folder. It was strange to see that apparently there was no woman qualified enough to be part of the moderators, but beyond those specific issues, it was appalling to witness how much the issue of women’s rights has become commodified, treated via companies specialized in “leadership strategies”, within the framework of a conference so formatted the environment for leadership development was far from being provided. The worst part of it all might very well have been that organizers and moderators presented themselves as “feminists”. The same ones who told me to “take things with a pinch of salt”, presenting themselves as feminists. This situation clearly reminded me how much feminism has been overused, recuperated and distorted, the way you see right wing neocons parading as feminists. Feminism is by definition a revolutionary current aiming at questioning power relations, whether they are economic power relations, gender power relations or political relations. As feminists, we must remain aware of what language is being used, what methods are being used, what images, what attitudes, everything. Remaining vigilant and speaking out against situations that strike us as insensitive gender wise, or oppressive to any social group, not just women , are part of our job, and if that makes us aggressive, then so be it. When we spoke out at that conference, many people blamed us from holding the agenda back, from being too offensive: I however can’t help but notice that our stir caused two women trainers to moderate one session, which was not previously factored in the programme, just like the acts of feminists demonstrators in the 70’s were perceived as aggressive, yet you wouldn’t have seen drastic changes in European laws pertaining to women and gender without them. Feminism, contrary to women’s rights currents, not only asks for gender equality within laws and practice: it aims at shifting societies upside down to challenge traditional conservative concepts of what it means to be a woman or a man, it aims at questioning and changing heteronormative and sexist beliefs and practices. One of the aspects of the intrusion and recuperation of progressive ideologies by capitalism and neoliberal policies is how the emphasis has shifted from public duties to individual duties. While talking about women’s rights and empowerment, so many people kept pointing fingers at women, stating it was up to them to seize opportunities and not to wait on the state to give them anything. The success of capitalism is that it has managed to make people believe that asking anything from the government is acting as an assisted person. It’s the Nike philosophy, just do it, you can do it, etc, you you you and people who try to do it and fail are stigmatized. Reminder: governments ratify human rights law treaties, therefore, governments should be held accountable for respecting, protecting and implementing them. The State has a duty, in fact many of them, and part of the empowerment process is to remind the state of its obligations and put it back in front of them, and stating that in doing so, a citizen is being nothing short of a big whiny baby is. A. Lie.